Video script that every video editor would love to receive
Corporate Promo Video (90-120 sec)
Video Title: "Introducing [Company Name] – Innovation for the Future"Goal: Showcase the company’s mission, services, and client success stories.
Target Audience: Potential clients and investors.
Tone: Professional, inspiring, and forward-looking.
1. Scene Breakdown (Shot-by-Shot Guide)
Scene 1 – Opening (Establishing Shot + CEO Introduction)
Visuals: Wide drone shot of company headquarters. Smooth transition to CEO standing in the main office.
Audio: Light, inspiring instrumental music.
VO (Voiceover) or CEO On-Camera:
"At [Company Name], we’re redefining how businesses thrive in the digital age."
Text on Screen: “[Company Name] – Innovating Since 2010”
Scene 2 – Who We Are (Employee and Office B-Roll)
Visuals: Employees brainstorming in a conference room. Engineers working on projects. Customer service reps helping clients.
VO:
"Since 2010, we’ve helped over 500 clients streamline their operations and boost productivity."
Text on Screen: “500+ Clients Served | 15+ Industries”
Scene 3 – Service Highlights (Product/Service Demonstration)
Visuals: Close-up of hands-on products, software demo screens, app usage, or service in action.
VO:
"From custom software solutions to scalable infrastructure, our services are tailored to meet your needs."
Text on Screen: “Software Development | AI Integration | Custom Solutions”
Scene 4 – Client Testimonial (Real Client, On Location)
Visuals: Interview with satisfied client on-site or at their office.
Client (On-Camera):
"Working with [Company Name] has transformed the way we operate – increasing efficiency by 40%."
B-Roll: Footage of the client’s office, using the service, and interacting with their team.
Scene 5 – Social Proof (Awards and Recognition)
Visuals: Shots of awards, team celebrations, and office milestones.
VO:
"Our dedication to innovation has been recognized by the industry with multiple awards for excellence."
Text on Screen: “Awarded Top Tech Firm – 2023”
Scene 6 – Call to Action (Closing Scene)
Visuals: Smiling team members waving
from the office, with company branding in the background.
Audio: Upbeat closing music, fading out gently.
VO or CEO (On-Camera):
"Let’s build the future together. Visit [website link] to learn more or schedule a consultation today."
Text on Screen: “[Website Link] | info@[company.com] | (123) 456-7890”
2. Script Breakdown (Voiceover Text Only – Full Narrative)
[Scene 1]"At [Company Name], we’re redefining how businesses thrive in the digital age. Since our founding in 2010, our mission has been simple – to empower businesses through innovative technology and tailored solutions."
[Scene 2]"With over 500 clients across 15 industries, we’ve built a reputation for delivering results. Our team of experts collaborates closely with clients to drive efficiency and growth."
[Scene 3]"From custom software development to seamless AI integration, we offer a wide range of services designed to meet the evolving needs of modern businesses."
[Scene 4]"Our clients’ success is our success. By partnering with us, [Client Company] increased productivity by 40%, streamlining their workflows with our tailored solutions."
[Scene 5]"We are proud to be recognized as one of the top innovators in the industry, receiving multiple awards for excellence and innovation."
[Scene 6]"Let’s build the future together. Visit [website link] to learn more or schedule a consultation today."
3. Assets to Include for the Editor
Raw Footage:
CEO On-Camera Speech (multiple takes).
Office B-roll (wide, medium, and close-up shots).
Employee collaboration (meeting room, break room).
Product or service demos (with and without audio).
Client Testimonial (full interview + B-roll of their office).
Graphic Assets:
Company logos (PNG, SVG).
Award badges.
Animated lower-thirds templates.
Branding package (color codes, fonts).
Music & Sound Effects:
Licensed background music (3-5 options for editor’s choice).
Sound effects for transitions.
Text Instructions:
“Use clean, modern transitions between service highlights.”
“Emphasize client testimonial with subtle lower-thirds.”
“Use company brand colors for text and graphic elements.”
a video editor reads the script
Why This Script Works for Editors:
Clarity and Structure: Every scene is broken down with visual references and voiceover text, reducing guesswork.
Asset List Included: Editors have everything they need – from footage to branding assets.
Flexibility for Creativity: While the structure is clear, editors have creative freedom for transitions, pacing, and style.
Efficiency: Well-organized raw footage and detailed scene instructions minimize back-and-forth revisions.
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