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What Video Editors Need to Bring These Ideas to Life

Writer: Slobodan JosicSlobodan Josic

Updated: Jan 8

Video script that every video editor would love to receive

a script for video editor
a script for video editor

Corporate Promo Video (90-120 sec)


Video Title: "Introducing [Company Name] – Innovation for the Future"Goal: Showcase the company’s mission, services, and client success stories. Target Audience: Potential clients and investors. Tone: Professional, inspiring, and forward-looking.

1. Scene Breakdown (Shot-by-Shot Guide)


Scene 1 – Opening (Establishing Shot + CEO Introduction)

  • Visuals: Wide drone shot of company headquarters. Smooth transition to CEO standing in the main office.

  • Audio: Light, inspiring instrumental music.

  • VO (Voiceover) or CEO On-Camera:


    "At [Company Name], we’re redefining how businesses thrive in the digital age."

  • Text on Screen: “[Company Name] – Innovating Since 2010”

Scene 2 – Who We Are (Employee and Office B-Roll)

  • Visuals: Employees brainstorming in a conference room. Engineers working on projects. Customer service reps helping clients.

  • VO:


    "Since 2010, we’ve helped over 500 clients streamline their operations and boost productivity."

  • Text on Screen: “500+ Clients Served | 15+ Industries”

Scene 3 – Service Highlights (Product/Service Demonstration)

  • Visuals: Close-up of hands-on products, software demo screens, app usage, or service in action.

  • VO:

    "From custom software solutions to scalable infrastructure, our services are tailored to meet your needs."

  • Text on Screen: “Software Development | AI Integration | Custom Solutions”

Scene 4 – Client Testimonial (Real Client, On Location)

  • Visuals: Interview with satisfied client on-site or at their office.

  • Client (On-Camera):


    "Working with [Company Name] has transformed the way we operate – increasing efficiency by 40%."

  • B-Roll: Footage of the client’s office, using the service, and interacting with their team.

Scene 5 – Social Proof (Awards and Recognition)

  • Visuals: Shots of awards, team celebrations, and office milestones.

  • VO:


    "Our dedication to innovation has been recognized by the industry with multiple awards for excellence."

  • Text on Screen: “Awarded Top Tech Firm – 2023”

Scene 6 – Call to Action (Closing Scene)

  • Visuals: Smiling team members waving

from the office, with company branding in the background.

  • Audio: Upbeat closing music, fading out gently.

  • VO or CEO (On-Camera):


    "Let’s build the future together. Visit [website link] to learn more or schedule a consultation today."

  • Text on Screen: “[Website Link] | info@[company.com] | (123) 456-7890”

2. Script Breakdown (Voiceover Text Only – Full Narrative)

[Scene 1]"At [Company Name], we’re redefining how businesses thrive in the digital age. Since our founding in 2010, our mission has been simple – to empower businesses through innovative technology and tailored solutions."

[Scene 2]"With over 500 clients across 15 industries, we’ve built a reputation for delivering results. Our team of experts collaborates closely with clients to drive efficiency and growth."

[Scene 3]"From custom software development to seamless AI integration, we offer a wide range of services designed to meet the evolving needs of modern businesses."

[Scene 4]"Our clients’ success is our success. By partnering with us, [Client Company] increased productivity by 40%, streamlining their workflows with our tailored solutions."

[Scene 5]"We are proud to be recognized as one of the top innovators in the industry, receiving multiple awards for excellence and innovation."

[Scene 6]"Let’s build the future together. Visit [website link] to learn more or schedule a consultation today."

3. Assets to Include for the Editor

  • Raw Footage:

    • CEO On-Camera Speech (multiple takes).

    • Office B-roll (wide, medium, and close-up shots).

    • Employee collaboration (meeting room, break room).

    • Product or service demos (with and without audio).

    • Client Testimonial (full interview + B-roll of their office).

  • Graphic Assets:

    • Company logos (PNG, SVG).

    • Award badges.

    • Animated lower-thirds templates.

    • Branding package (color codes, fonts).

  • Music & Sound Effects:

    • Licensed background music (3-5 options for editor’s choice).

    • Sound effects for transitions.

  • Text Instructions:

    • “Use clean, modern transitions between service highlights.”

    • “Emphasize client testimonial with subtle lower-thirds.”

    • “Use company brand colors for text and graphic elements.”

      a video editor reads the script
      a video editor reads the script

Why This Script Works for Editors:

  • Clarity and Structure: Every scene is broken down with visual references and voiceover text, reducing guesswork.

  • Asset List Included: Editors have everything they need – from footage to branding assets.

  • Flexibility for Creativity: While the structure is clear, editors have creative freedom for transitions, pacing, and style.

  • Efficiency: Well-organized raw footage and detailed scene instructions minimize back-and-forth revisions.







 
 
 

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